Ever since Facebook Inc. changed its official corporate name to Meta, the Metaverse became one of the hottest pieces of tech that most corporations would want to try and start looking into. The immersion that the metaverse can be highly profitable because of the fact that this is the sort of thing that could potentially end up generating countless ad dollars and the like, and if it ever comes to fruition it could have some pretty far reaching consequences in various disparate areas.
With Microsoft and Tencent looking to jump in on the metaverse bandwagon as well, the creator economy might very well end up going through a pretty massive kind of paradigm shift that will be incredibly important to keep in mind. With all of that having been said and now out of the way, it is important to note that a recent report from Izea has highlighted the feelings that influencers and content creators have about the metaverse and how it might affect them.
Out of the 1,000 people that they surveyed, 62% said that they actively used social media platforms. 23% also identified as influencers, with only 15% stating that they did not use any kind of social media at all. It turns out that 56% of influencers have already embraced the metaverse and are engaging with it in an attempt to get ahead of the curve. On the other hand, only about 11% of regular social media users said that they used the metaverse with all things having been considered and taken into account.
60% of the influencers that said they use the metaverse are incorporating it into their career by trying to create content for it. Hence, their metaverse usage has more to do with their jobs rather than just being a pastime for them. 70% of influencers said that they expect the metaverse to completely replace social media at some point or another, and one more interesting thing is that 49% of them would like to be paid in Bitcoin which is yet another example of how the creator economy is changing these days.
Only 31% of influencers said that they would like to be paid in US dollars which indicates that the greenback could be at the end of its long period of global dominance. Bitcoin and other decentralized cryptocurrencies are definitely in vogue, with 9% of influencers saying they would prefer Ethereum and 5% naming other cryptocurrencies. This means that 63% of all influencers would like to start getting paid in crypto which is twice the number that said they would prefer the US dollar instead.
However, it is also important to look outside of the influencer bubble. While 70% of influencers expect social media to be replaced by the metaverse, only 41% of regular social media users said the same. The metaverse is clearly a very exciting concept for influencers and content creators, but suffice it to say that their expectations might be wishful thinking due to their eagerness to start using this new form of tech. It will be interesting to see what happens when the metaverse finally arrives because all the results that occur after that point will be undeniable.
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