According to Microsoft’s internal data and Comscore, Microsoft Advertising is celebrating a new milestone. The new achievement is that the number of users that Microsoft ads cover now exceeds 1 billion. These ads appear on Outlook.com, AOL, Yahoo, Microsoft News / MSN.com, and some other content and premium publisher partners. There have been reports recently that MSN News is now more popular than CNN and may soon surpass BBC.com.
Users of one product often also use another Microsoft product, resulting in “overlapping users”. Most people are also Windows users. According to GlobalWebIndex US data in the third quarter of 2021, 64% of people who use Windows devices in the US also access Microsoft advertising content.
Microsoft advertising claims that its audience is also very valuable. According to reports, 57% are between 16 and 44 years old, while 51% have a college degree. Furthermore, 21% of users are entrepreneurs or interested in starting a business, and 20% of users are more likely to be senior decision-makers. In addition, 61% are more likely to be early adopters of technology while 19% plan to buy a laptop.
Microsoft reports that in 2021, search advertising revenue will increase by $788 million, or 10%, to $8.528 billion. However, this still only accounts for 5% of Microsoft’s revenue. Microsoft advertising makes a significant contribution to Microsoft’s treasury. It also seems to promote products, such as the intrusive “News and Interest” widgets on Windows 10 and 11.
Microsoft will work on its own processor
According to some sources, Microsoft appears to have begun building its own system on a chip (SoC). This speculation is coming from the company’s latest vacancy advertisement. The latest list contains the position of “Chief Architect of SoCs”. The post indicates the qualifications for employment, as well as some responsibilities.
Despite the announcement, there was no official information regarding Microsoft’s plans to develop its own processor. This is just an assumption, which may not coincide with the real plans of the software giant. However, developing an in-house processor in-house could be a big step for the company. The example of Apple, which has had exceptional success with its iPhone and iPad processors, is a good benchmark.
“Are you passionate about making cool gadgets and technology? The Surface team shines a light on the Microsoft experience with next-generation devices. Our strategy is to combine productivity and mobility with devices that create new experiences, helping people and organizations unleash their creativity and be creative, ” The company said in a statement.
The announcement also mentions that the SoC architecture division as a whole is responsible for defining the SoC characteristics and capabilities that will be used in the Surface family. The announcement could also mean that it is looking for an employee to oversee the development of custom processors for Surface devices, rather than its own SoCs.